“New Horizons of the 21st century”: fundraising, marketing, commercial activity in museums – PART 2

Tbilisi, Georgia
26 June – 1 July 2005

International workshop organised by UNESCO and Georgia Association of Museums and Galleries

The director of the Museum Centre Liana Vezirova participated in the workshop “New horizons of the 21st century: fundraising, marketing, commercial activity in museums” organised by UNESCO and Georgia Association of Museums and Galleries” in Tbilisi city and Tabahmelo city, Georgia.

The workshop discussed the urging issues of the world museums all over the world:
- Marketing in museum. Marketing Priorities. Joint Marketing Systems
- Effective peer. Public relations. Sponsorship. Museum friends and other support groups.
- Introduction to fundraising and applications for grants
- Commercial activity in museums. Shops and establishment of shops in the museum.